Thursday 11 September 2014

coursework lol

how dos Laura Mulvey's theory apply to "dirty" and "do it like a dude"

Discuss: The camera, the audience , the actors 
               The target audience of these artists and why you think they choose to present themselves in                             this way. 


Laura Mulvey's theory applies to the music videos"dirty" and do it like a dude" because both videos invite the audience to view the artist as objects of desire. This is done through the camera shots and angles used, the fact the video is presented in a voyeuristic way  to the audience, and the way the artist interacts with others in the video.

In Christina Aguilera's video of "dirty" the use of the camera invites sexual gaze by focusing on the breasts and bottom. She is also compared to as an animal because she starts in a cage.  The camera is zoomed in on her bum this is a voyeuristic action and could be called "soft porn" She is dancing in a ring surrounded by topples men. The camera is always on  Christina.

The audience views this video in a voyeuristic way because she is dancing in a shower getting really wet. This could gain sexual pleasure for the audience. She is used as an object of desire and is throwing  her body around. She is more of an object then a woman she acts like an animal and the name of the song just makes it sound sexual.

The actors interact in a way that results in the female being looked at as an object of desire. This occurs when Christina steps out of the cage like an animal and starts throwing her body around. She also attracts male attention by dancing in a shower where her top becomes see-thru and you can see her bra. The first thing you see is her bum, throughout the song she is surrounded by men.

In jessie J's video of "do it like a dude" the use of the camera invites sexual gaze by dancing in a bra. However, this is the only thing that can possibly be used as sexual pleasure because the rest of the song is very masculine. There is also some bits of the song where she is dropping so her crotch is touching the floor.

The audience views this video in a voyeuristic way because some of her moves are sexual. She is trying to fight the stereo typical music videos girls but without realising she is still moving in a sexual way and she is putting up a poor fight.

the actors interact in a way that results in the female being looked at as an objects of desire. This occurs when she is singing about being a dude and showing that she can do anything a man can do. When her actions are masculine the men do not look at her as an object of desire.

The target  audience for these two artists is young females. However, the way they represent themselves as sexual objects does not appeal to young girls, it appeals more to men. I believe Christina Aguilera and Jessie J choose to represent themselves like this because: fist of all Christina is portraying herself as an object of desire and is being very voyeuristic and is showing that Laura Mulvey's point is correct. However, Jessie J is trying to fight the point that girls are not objects of desire.

In summary, Laura Mulvey's theory applies to these music videos because  Christina Agulera is an object of desire and they she is moves is very sexual

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